Roadtrip will be hosting the Ottawa launch party for Levi’s new line of custom fit jeans made to fit the curve of a woman’s body. The new line, Levi’s® Curve ID, utilizes a revolutionary fit system based on shape, not size and was created as a result of studying more than 60,000 body scans and listening to women around the world of all shapes and sizes.
Ladies, now there is a new, better way to shop for jeans and finding the perfect fit is based on your shape, not your size. Come visit us at Roadtrip during the launch party and meet Levi’s Curve ID specialists, get measured for your perfect custom fit, have nibblies and a drink with us while you experience Levi’s new revolutionary fit system.
RSVP to this event on our Facebook page (click the Events section on the Left) so we can plan appropriately and have everything run as smoothly as possible at what is sure to be a breakthrough night in women’s denim shopping.
Here are the three custom fits Levi’s found to fit a women’s body based on ‘shape’ and not the traditional ‘size’ method:
Slight Curve – designed to celebrate straight figures
Slight Curve is designed to define a woman’s waist, while accentuating her curves. If jeans usually fit in the hips and thighs but are too tight in the waist, a woman should try the Slight Curve.
Demi Curve – designed to fit even proportions
Demi Curve is designed to flatter a woman’s waist, while smoothing her shape. If jeans usually fit in the waist, but don’t flatter the figure, a woman should try the Demi Curve.
Bold Curve– designed to honor genuine curves
Bold Curve is designed to hug the waist, without gapping or pulling. If jeans usually fit in the hips and thighs, but gap in the back, a woman should try the Bold Curve.
Blogger Love for Curve ID…
“Levi’s just gave us their new Curve ID jeans. The fit is honestly amazing”
– Faran Krentcil, Nylonmag.com
“The bold fit model has the most amazing back side I’ve ever seen. Pretty certain it’s the jeans!”
– Leah Chernikoff, Fashionista.com
“I’ve never owned a pair of jeans that haven’t gapped in the back…until tonight. These jeans feel custom made for my body.”
– Claire Hamilton, WGSN.com
“I think it’s a really smart move for Levi’s to focus on a women’s figure instead of its size.”
– William Yan, WilliamYan.com