Fred Perry

Fred Perry

“Fashions may come and go, but style is timeless”. The first Fred Perry shirt was launched in 1952. The construction of the cotton pique shirt made it perfect as performance wear for tennis. Unwittingly, the company had also produced the perfect accompaniment to the mod movement, whose members found that it could be worn all night and still look fresh in the morning. As British street fashion and music influenced the rest of the world, the Fred Perry shirt was noticed and worn all around the globe. Fred Perry became the first crossover brand from sportswear to streetwear and has become one the world’s most iconic brands.

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